JD.com has announced that it will roll out a blockchain platform to track imports of beef products from an overseas meat supplier. JD.com has partnered with Australia's InterAgri to import the firm's Angus beef products to Chinese consumers, making the production process traceable on a blockchain.
The system will record a range of information, including where the livestock was bred and raised, where the meat was processed and how it was transported. The company said the system will be implemented later this spring.
The adoption of blockchain technology comes from an ongoing effort by JD.com to improve confidence among domestic consumers over the quality of products imported through e-commerce platforms in China.
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