Kroger Selects Life Cycle Management Solution To Improve Customer Experience

Grocery retailer will use Oracle's Agile PLM for Process to streamline all aspects of product development, including managing suppliers, packaging and labeling, compliance and quality.

Redwood Shores, CA: The Kroger Co. implemented Oracle's Agile PLM for Process to improve customer experience by streamlining all aspects of product development, including managing suppliers, packaging and labeling, compliance and quality.

Kroger is implementing the Oracle systems as part of an initiative called the Customer 1st mission.

Kroger chose Oracle's Agile PLM because of its ability to support both food and non-food products offered within Kroger's stores. "After a comprehensive analysis, we selected Oracle as the solution to help Kroger continue to provide our customers with the highest quality corporate brand food and beverage products available in the market," says Payton Pruett, vice president of corporate food technology for Kroger. "At Kroger we are continuously searching for ways to better serve our customers and believe that Oracle's Agile PLM for Process will enable our organization to deliver even more on our Customer 1st mission."

Kroger also required a solution provider that offered a complete end-to-end suite of integrated applications and that demonstrated the ability to continue to innovate and enhance grocery solutions.

"PLM has become a strategic solution for retailers and process manufacturers as they seek to accelerate product innovation and improve product quality, compliance and traceability," says John Kelley, vice president of product management, Oracle. "We are extremely pleased that Kroger selected Oracle's Agile PLM for ! Process as the solution for their organization."

"We look forward to leveraging Oracle's Agile PLM for Process solution as we further streamline operations, improve the customer experience, and lead! the grocery market through innovation and a commitment to excellence," says Chris Hjelm, chief information officer, Kroger.

Oracle's Agile PLM helps companies to shorten cycle times, increase sales and reduce risks associated with innovating new products.

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