The World Wildlife Fund (WWF) has launched a new activation hub, ReSource: Plastic, to help address the global plastic pollution crisis.
A few as 100 companies have the potential to help prevent nearly 10 million metric tons of the world's plastic waste pollution. If done through industry, private sector and government collaboration. Even more, this number could triple by inspiring a ripple effect across supply chains and industry sectors. ReSource will tap into this potential by helping companies align large-scale plastic commitments from aspiration to action.
“ReSource is designed to identify the concrete changes that will make the biggest impacts in reducing a company’s plastic pollution footprint,” said Nik Sekhran, Chief Conservation Officer, World Wildlife Fund. “To get closer to our goal of no plastic in nature will take nothing short of transforming the entire value chain. With ReSource, companies now have access to more advanced tools to maximize, measure and multiply their commitments to make this a reality.”
Six of the world’s leading companies, including Keurig Dr Pepper, McDonald’s, Procter & Gamble, Starbucks, Tetra Pak and The Coca-Cola Company have signed on as Principal Members.
“We are proud to join WWF as a Principal Member of ReSource,” said Francesca DeBiase, McDonald’s Executive Vice President and Chief Supply Chain and Sustainability Officer. “This partnership perfectly aligns with our ambition to use our Scale for Good and work with others to develop thoughtful, scalable solutions that will make a significant impact on the plastic pollution challenge.”
“World Wildlife Fund is a key partner for Starbucks in our efforts to continue minimizing our environmental footprint,” said John Kelly, Senior Vice President of Global Public Affairs and Social Impact, Starbucks. “We look forward to being a part of ReSource: Plastic as we know it takes collaboration to find scalable, truly impactful solutions. We’re committed to learning and leading alongside other brands as we work toward our aspiration of sustainable coffee, served sustainably.”