Kraft Heinz is aiming to have all of its packaging be recyclable, reusable or compostable by 2025.
According to Market Watch, the company will decrease the overall volume of packaging it uses as well.
Bloomberg reports that 13 percent of shareholders supported a proposal that asked for a report on the sustainability of its packaging.
So far, Kraft has cut down on its products that are sold in read-to-drink pouches and reached its goal to cut out 50,000 metric tons of packaging by optimizing its design for products like Easy Mac cups. According to Bloomberg, Kraft is collecting data to build a baseline level of how much of its packaging is currently recyclable and compostable.
Yet, the company is unsure on how to address non-recyclable and non-reusable packaging like ketchup packages. Heinz redesigned its packaging to a foil-and-plastic packet to a larger "dip & squeeze" cup, but that can't be recycled because of its film cover. In order for it to meet the company's guidelines, the new packaging will have to balance sustainability with food safety, shelf life, distribution and appearance, Bloomberg reports.