Heinz-Kraft Merger Comes From Weakness, Not Strength, Says CPG Expert: 'It’s Almost As If The Large Tier One Guys Have Surrendered'

April 9, 2015

foodnavigator-usa.com

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The impending marriage of Heinz and Kraft Foods Group will create a $29bn consumer packaged goods powerhouse. But is bigger always better, or are megadeals like this more about making money for lawyers and shareholders than delighting consumers and driving cutting edge innovation?

http://www.foodnavigator-usa.com/Manufacturers/Heinz-Kraft-merger-comes-from-weakness-not-strength-says-CPG-expert

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