Supervalu To Source Top Seafood From Sustainable Fisheries By 2015

Grocery company to source 100 percent of top 20 wild-caught seafood products from sustainable fisheries or those on clear pathway to sustainability.

Minneapolis: Expanding on the partnership it began with World Wildlife Fund in early 2010, Supervalu Inc. says it will source 100 percent of its top 20 wild-caught seafood products from sustainable fisheries or those on a clear pathway to sustainability by 2015.

Specifically, these products will be certified from Marine Stewardship Council (MSC) fisheries, in full assessment, or involved in a Fishery Improvement Project with World Wildlife Fund (WWF) by 2015.

Supervalu has been working with WWF for more than a year to assess its current seafood supply and develop ways to improve the sustainability of its seafood buying practices and standards. The results of this recently completed analysis suggest more than 40 percent of the top 20 wild-caught seafood species sold by Supervalu are already certified by the Marine Stewardship Council or in full assessment.

"Supervalu is excited to announce the next steps toward meeting our company's commitment to seafood sustainability," says Chris Hooks, Supervalu's vice president of meat, seafood, dairy and frozen foods. "By sourcing our products from sustainable fisheries, as well as supporting fishery improvement projects, we are helping ensure sustainable seafood for generations to come."

Supervalu will also continue to support positive change in the oceans by working with the Food Marketing Institute's Sustainable Seafood Working Group, as well as WWF's Aquaculture Dialogues, which are currently creating standards for eight species of farmed fish.

Moreover, Supervalu will be supporting Fishery Improvement Projects in cooperation with WWF, including the Indonesian yellow-fin tuna fisheries. The improvements being put in place will directly help these fisheries perform at a level consistent with MSC standards, benefiting local communities, as well as fishermen, suppliers and consumers.

"Fisheries around the world are suffering from unsustainable fishing practices," states Bill Fox, vice president and managing director of WWF's fisheries program. "That's why WWF commends Supervalu for voluntarily working with the seafood industry to source MSC certified fish that inherently protects one of the planet's most popular and healthy forms of protein."