Crisp acquired Atheon Analytics and ClearBox Analytics to better connect supply chain data across major retail chains and their consumer packaged goods (CPG) suppliers.
SKUtrak helps CPGs and other retailer vendors with actionable demand intelligence, while ClearBox enhances visibility into grocery retail, foodservice and supply chain performance for some of the largest CPG brands in the world.
“Acquiring Atheon and ClearBox advances Crisp’s goal of providing CPG brands with all the data and actionable insights they need to grow sales and build relationships with their retail partners,” says Are Traasdahl, founder and CEO of Crisp. “These mission-driven companies both share our commitment to reducing food waste and optimizing supply chains through better collaboration. When brands and retailers share the same clean, real-time data, it empowers them to identify out of stocks and overstocks and direct products to where they are needed to immediately reduce waste and create a positive double bottom line – good for the business and the environment.”
Key takeaways:
· Atheon Analytics’ SKUtrak platform provides SKU-level data to CPG brands selling through major UK retail chains. With the acquisition of Atheon, Crisp bolsters its capabilities to cover UK-based retail channels and increases global visibility for multinational manufacturers
· ClearBox Analytics combines ERP data, trade spend data and retailer data, driving unparalleled visibility to C-suite, finance, supply chain and sales functions. The acquisition of ClearBox extends Crisp’s capabilities into the commercial foodservice sector and leading global brands.
“This deal and Crisp’s expansive access to point-of-sale data will allow our customers to bring together their own first-party data along with third-party and store-level insights to gain a holistic view of their business performance in the UK and in the U.S.,” says ClearBox Analytics CEO Mark Smith. “Our grocery retail and foodservice customers will benefit from unprecedented access to real-time data to efficiently manage their supply chains, improve business outcomes and reduce waste.”
“Crisp shares our passion for optimizing grocery supply chains and given the strong strategic alignment in our business models, this deal creates new opportunities to apply our technology and enhance the offering to our customers in the UK and beyond,” says Atheon CEO Guy Cuthbert. “Our SKUtrak technology, truDemand engine and access to data from leading UK retailers will enhance the retail analytics capabilities for Crisp customers globally. We are excited to bring our team over to work with Crisp to further build out its comprehensive data platform.”
