The merger of Information Resources, Inc. (IRI) and The NPD Group will create a leading global technology, analytics and data provider, bringing together colleagues worldwide to offer more than 7,000 clients a comprehensive, accurate view of consumer behavior and total retail purchasing and consumption trends.
“We are thrilled to merge our two great companies and create an even stronger organization together,” says Kirk Perry, president and CEO. “Our combination sets a new standard, raising the bar for innovative technology, rich insights and data-driven advisory services across industries. As one company, our world-class team will offer a total store read and greater share of consumer wallets and stomachs. The possibilities for our clients, our people and our company are endless.”
“Today marks an important milestone for our company and the industry. Our combined company is best positioned to support our wide variety of retailer and manufacturer clients around the world with comprehensive and powerful insights to help them navigate the continually evolving consumer landscape. We look forward to realizing the immense value this combination stands to create for our clients, employees and partners,” adds Tod Johnson, chairman of the board of directors.
From NPD Group:
- The combined company will empower brands and retailers to collaborate, better service their customers, respond to trends and leverage more powerful insights to drive growth.
- Together, IRI and NPD have deep sector knowledge, leading data assets and strategic retail relationships in more than 20 industries, including CPG, softlines, hardlines, beauty, technology, foodservice and food consumption.
- The combined company’s executive leadership team will be led by Perry and include senior leaders from both IRI and NPD.