Keychain released Crossroad, a transparent platform designed to empower brands and retailers to view both the availability and pricing of manufacturing line time in the consumer packaged goods (CPG) industry, and reserve that line time at market rates.
"We're giving the market access to manufacturing capacity on some of the best CPG production lines in the country," says Oisin Hanrahan, Keychain co-founder and CEO. "These are the lines used by everyday brands that we all know and love, who often have unused capacity. By bringing this unique, latent capacity to the industry in a transparent way, we hope to eliminate the price discrimination that we've seen brands of all sizes endure–discrimination that ultimately hurts consumers when they go to the grocery store. Launching Crossroad is our first step in creating a more transparent supply chain that helps shoppers around the world find better, more affordable products on store shelves."
Key takeaways:
- Built with a network of over 10,000 co-packers and branded manufacturers, Keychain helps brands easily find the perfect manufacturing partners.
