Tracxpoint announced the availability of its modular smart cart platform for North American retailers. This smart cart platform helps grocers improve the in-store shopping experience by eliminating the traditional checkout lines and deliver user-friendly personalized services.
Seamlessly designed to support large shopping trips without complication, Tracxpoint’s proprietary data classifier, called DAiVi (digital artificial intelligence vision), along with intelligent sensor algorithm technology and on-cart camera system, allow it to instantly recognize and track every item as customers add them to – or remove them from – the cart. One of the key features of DAiVi is its ability to distinguish between similar products in real-time through data reduction, and unlike competitors, such as Caper, that require the purchase of entirely new carts and systems, Tracxpoint has developed a modular, scalable platform that transforms any generic shopping cart into an intelligent self-checkout machine.
The AIC is available in three tiers (AIC 100 / 200 / 300), and each version offers the benefits of a fully functional smart cart, such as:
§ Visual product recognition
§ Automatic barcode readers
§ An interactive customer-facing display that provides access to shopping lists, store navigation, voice assist and sends personalized communications and offers and automatic charging.
§ Check-in system, including cart theft prevention systems
The advanced versions of the platform also provide detailed insights into shoppers’ in-store behavior to help merchants better optimize other parts of retailing processes to reduce overall costs and drive efficiency.
“Two years after launching their first Amazon Go store, Amazon came to realize that the future of retail is not only a ‘smart ceiling’ but also ‘smart carts.’ We agree, since Tracxpoint has successfully been delivering smart carts over a year,” says Gidon Moshkovitz, President and co-founder of Tracxpoint. “Tracxpoint offers the only scalable and cost-effective solution to convert every grocery store into a smart store and provide customers with a convenient, secure and sanitary shopping experience. After deploying our platform with large retailers across Europe and Israel, we understand how to deliver the results retailers and their customers want.”