Amazon has extended its Prime Day to a full 48 hours. This allows every category - including grocery - to see significant gains.
Grocery sales are expected to be bigger this year than in 2018 on Prime Day. According to Profitero, one in four Prime members in the U.S. and one in five in the UK are looking to make a grocery purchase. In addition, the e-commerce giant will extend more deals inside Whole Foods stores than they did last year.
On Prime Day, members are more likely to try a product that isn't normally offered because of the discount. So, food and beverage brands usually see an uptick in sales. Profitero reports that small brands have outperformed larger competitors on the day, bringing in over $1 billion in sales last year.