Doritos Receives Social Media Backlash After 'Lady-Friendly' Chips Announcement

The brand is working on developments of chips with less crunch aimed towards women because they “don’t like to crunch too loudly.”


In a podcast interview with Freakonomics, Pepsi Co. CEO Indra Nooyi commented on the way gender differences are helping develop future products of Doritos.

Nooyi suggested in the interview that women don’t like to crunch the chips that they’re eating too loudly or lick seasoning off of their fingers. Nooyi continued to explain that the chip brand wants to change its packaging for women because “women love to carry a snack in their purse.”

The news of the gender-specific chips went viral and created a sea of backlash against the company on social media. Various users wondered if the announcement was satirical, while others criticized the company for conforming to gender norms.

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