Most U.S. shoppers are fiercely loyal to local food stores, calling them better than online options, according to a new Reuters/Ipsos poll that raises questions about how much Amazon's $13.7 billion purchase of Whole Foods will shake up the supermarket business.
According to the survey of nearly 8,600 adults from Aug. 12 to Sept. 1, 75 percent of online shoppers said they rarely or never buy groceries online. Even among frequent online shoppers who make internet purchases at least weekly, almost 60 percent said they never buy groceries online or do so just a few times a year.
The poll also found that around 60 percent of all adults said their local food markets win on price, selection, quality and convenience. Online sellers led in those categories with only around 3 percent of respondents.
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