Using Social Sentiment to Drive Supply Chain Planning

The effects of social media on business has led to an emerging practice of measuring the emotions behind social media mentions.

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The food and beverage industry is under extreme pressure to reduce costs, improve customer service and drive incremental revenue. To stay ahead of changing consumer tastes, capture new market share and grow revenue, food and beverage companies find they must introduce new products at a faster rate than ever before. More products distributed through more channels may improve customer satisfaction and increase revenue while also creating unintended consequences such as lower forecast accuracy, higher total inventory, increased distressed inventorand lower in-stock availability.

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