Oracle Retail Brand Compliance Management Cloud service is helping retailers monitor the integrity of their materials and end products to improve customer experiences and protect their brands.
The software is designed to enable retailers, restaurants, food service providers and manufacturers source, develop, track and market products. As products are developed, the solution audits and manages all aspects of the process, creating accurate and certified labeling detail against local regulatory and industry policies. With it, brands can rapidly and nimbly respond to and rectify product and industry incidents.
The food and beverage industry has been severely impacted by recalls recently. Just in 2016, a multistate outbreak caused 358 consumer products sold under 42 separate brands to be pulled from shelves. Using Oracle Retail Brand compliance, a well-known grocer was able to quickly pull SKUs, identify where impacted product was being sold and communicate with customers, mitigating the situation and protecting its shoppers.
"Delivering on your brand promise today is as much about quality and trust as it is about cost," says Jeff Warren, vice president of strategy and solution management, Oracle Retail. "Customers expect retailers to know everything about the items they purchase, whether this is information on availability, ingredients or the manufacturing process. They expect transparency and greater access to information, in real time. The biggest names in grocery rely on Oracle Retail Brand Compliance to meet these expectations while protecting their customers and brands."
Oracle Retail Brand Compliance provides a single point of authentication of all audits, accreditations and certificates. With it, common data sets are entered once and shared among the community to report on quality, environment, freshness and sustainability metrics and track the movement of products to drive risk assessment and rapid response to incidents. Currently, the software is used by more than 250,000 suppliers.
With new enhancements to the offering, retail supply chain professionals will be able to more easily provide transparency of product information across partners and channels, with enhanced:
- KPI dashboards that deliver key insights, business intelligence and operational reporting on supply chain and product analysis.
- Consumer product compositions to enable in-store formulations, labeling and digital dietary advice.
- API integrations with key Oracle applications.
Paul Woodward, senior director of Oracle Retail supply chain solutions." data-reactid="38">"For retailers, having full visibility across their entire supply chains is a game-changer. It can mean the difference between minutes or weeks when responding to incidents, tracking and removing contaminated food from store shelves and notifying consumers. Brand damage aside, that can mean the difference between life and death," explains Paul Woodward, senior director of Oracle Retail supply chain solutions.
Paul Woodward, senior director of Oracle Retail supply chain solutions." data-reactid="38">