Cracker Jack, Peanut Butter & Co. and StarKist are celebrating the Fourth of July this year with efforts that turn one-off campaigns into more strategic digital plans, according to Ad Week.
All three brands’ efforts put social and mobile twists on classic American foods and mascots and also feed into strategies that stretch beyond the patriotic holiday. The growth in photo sharing over the past year plays a particularly strong role in how a couple of the brands plan to target millennials.
Here’s a look inside the three brands' Fourth of July campaigns.
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