While Millennial and Gen Z drivers are partially motivated by pay, the majority of them consider other factors equally or even more important when it comes to joining or remaining with a motor carrier, according to a new report from the American Transportation Research Institute (ATRI).
In fact, 84% of younger drivers consider company culture important.
- Initiatives, such as rewarding veteran drivers for informal mentorship, can help build the community-centered cultures that younger drivers seek.
- Structured feedback was found to be a key factor in successfully training Millennial and Gen Z drivers, who desire coaching – a continual process of short, frequent and more personal meetings – in addition to more traditional evaluations. Similarly, younger adults are more likely to enter the industry when fleets produce transparent recruitment and marketing materials that highlight both younger employees and expanded career paths.