Etihad Cargo Launches Real-Time Smart Shipment Tracking Solution

Etihad Cargo launched SmartTrack, a smart shipment tracking solution that provides real-time access to shipment location and condition data.

“This launch represents a transformation in how we deliver even more peace of mind to our customers,” says Stanislas Brun, chief cargo officer at Etihad Airways. “By combining simplicity, intelligence and automation, we are reinforcing our commitment to smarter, more transparent logistics.”

Key takeaways:

·        Developed in partnership with Tag-N-Trac, SmartTrack leverages cutting-edge smart label technology to deliver comprehensive end-to-end shipment monitoring. The label is equipped with cellular, GPS, Bluetooth and Wi-Fi connectivity, capturing real-time data on exact location, temperature and humidity, shock, tilt and light exposure. This makes SmartTrack the ideal solution for condition-sensitive cargo, including pharmaceuticals, electronics and high-value goods.

·        The smart label, which can remain active for up to 30 days, features minimal packaging and eliminates the need for return logistics.

·        This digital experience is supported by Etihad Cargo’s centralized control tower, which delivers 24/7 operational oversight and proactive performance monitoring, ensuring transparency and service excellence at every stage of the journey.

“When Etihad Airways' cargo team asked us if we could deliver an air cargo visibility digital solution in three months, we were up for the challenge. We knew we were setting a new standard in cargo visibility with our smart label-based RELATIVITY platform, empowering Etihad with the information they need, when they need it, across the globe,” says Venu Gutlapalli, CEO of Tag-N-Trac.