Los Angeles: Green Street Ads Inc. released its proprietary, web-based tool GeoBrand that allows users to easily create custom, branded global maps using Geographic Information System (GIS) technology that graphically illustrate their business assets such as: supply chain operations, service or sales centers, warehouse or inventory locations, a production process, or other company assets -- and then output the custom map as a dynamic sales and planning tool in email, web, PowerPoint, or print applications.
"GeoBrand was created as a result of our global clients' frustration hiring design consultants to transform tedious spreadsheets of business data, with no graphic appeal or company graphic standards, into visually compelling documents any staff member worldwide could utilize while maintaining corporate design guidelines," explains John Espinoza, CEO and creative director of Green Street Ads. "Now any employee with an internet connection can log into the web-based system anytime, anywhere, and easily create a custom branded map saving the hours and expense of hiring an outside vendor."
Prior to building a custom map, companies migrate their graphic standards such as typeface fonts, colors, styles, and graphic symbols to a secure online library. Following a comprehensive 1.5 hour screen share tutorial, employees can then start creating dynamic branded maps ideal for sales, marketing, production and logistics uses among others. GeoBrand requires a 10-seat minimum participation commitment and renews annually.
"In today's 24/7 global economy you have less than a minute to visually communicate your company's value, capabilities and differentials without losing your audience. We found GeoBrand's innovative branded mapping system to be a powerful asset to our Sales and Marketing managers who needed to quickly create customized client presentations with a competitive edge," added Holger Altvater, former VP of marketing at Agility Logistics, Basel, Switzerland.