Giant Eagle Selects Galleria For Its Behavioral Cluster Planning Solution

Behavioral-based performance analysis to accurately cluster Giant Eagle’s stores to reflect customer demand.

Chicago: Galleria today announced that Giant Eagle has signed an agreement to deploy its Behavioral Cluster Planning solution, a behavioral-based clustering solution that provides consumer insight and analysis.

The solution will cluster Giant Eagle’s stores based on product and category performance to help the retailer gain more insight to its shoppers’ needs to accurately meet customer demand. An existing customer of Galleria, Giant Eagle is currently using Galleria’s Customer-Centric Merchandising and Promotional Display Optimization solutions and plans to roll out the Behavioral Cluster Planning solution in 2011.

“We continuously work to better understand our customers’ wants and needs to provide them with the best shopping experience possible,” says Dan Schnorr, senior director of retail space planning at Giant Eagle. “We continue to have great success with Galleria’s other merchandising solutions and look forward to deploying Behavioral Cluster Planning to further optimize sales opportunities and help ensure we have the right products for our customers in store.”

Using Galleria’s automated application, Giant Eagle can cluster stores based on product and category performance, not pre-set assumptions and constraints. Through a combination of bottom-up and top-town methodologies, the solution accounts for critical factors including local demographics, sales patterns, store sizes and store locations.

This intelligent analytical process will enable Giant Eagle to determine the ideal amount of clusters for each category to ensure the benefits of localization are balanced against the costs of implementation. In addition, the ease and scalability of the solution will allow Giant Eagle to perform a complete category cluster analysis within hours.

“We are pleased to partner with Giant Eagle once again to enhance their customer-centric initiative,” says Mike Humphreys, CTO, Galleria. “Giant Eagle is an innovative retailer and we look forward to deploying our solution to provide them with a deeper insight to customer behavior and a fast return on investment.”