Kroger and Ocado have named Central Florida and Mid-Atlantic as new regions for the companies' next two customer fulfillment centers (CFC).
"Kroger is excited to partner with Ocado—one of the most innovative, advanced companies in the world—to redefine the grocery shopping experience for customers along the East Coast," says Rodney McMullen, Kroger's chairman and CEO. "We are incredibly excited to introduce customer fulfillment centers in this region to deliver on our Restock Kroger vision to serve America through food inspiration and uplift."
Kroger has committed to building 20 CFCs, powered by Ocado, to accelerate its ability to provide customers with anything, anytime and anywhere. The CFC model will be replicated to serve customers across America.
"This announcement marks another important step toward combining Kroger's long-standing dedication to innovative and world-class grocery services with Ocado's unique, industry-leading technology," says Luke Jensen, CEO of Ocado Solutions. "As the U.S. retail landscape continues to change, these CFCs will play a crucial role in helping Kroger offer its customers a superior online shopping experience in these two major markets."