Already faced with declining center-of-the-store grocery sales in recent years, food companies like Mondelez International and Kraft Heinz are pouring resources into figuring out how to succeed online as a growing number of people shop there instead.
In recent earnings calls, executives acknowledged the accelerated pace of change now underway. “What is new is the frequency and the speed at which the market is changing,” said George Zoghbi, strategic adviser for Kraft Heinz, on the company’s earnings call last week.
The vast majority of retailers now offer in-store pickup or delivery, said Zoghbi, who was formerly the company’s chief operating officer for its U.S. business. And, he noted, people shop differently when buying groceries online versus walking down the aisles.
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