New research conducted exclusively by CAULIPOWER has revealed a hidden, “perfect storm” happening in kitchens throughout the country: 70% of households have simply run out of freezer space as purchases of frozen foods skyrocketed a whopping 95% in March. To make matters worse, freezer sales soared 45% compared to last year, leaving some people waiting over five months to receive their new home appliance.
But CAULIPOWER’s research reveals that more of the same white goods may not be the answer. 77% of Americans want to turn the traditional fridge-freezer on its head. They wish their freezer space were larger or at least the same size as the refrigerated space. By popular consumer demand, CAULIPOWER’s idea for a ‘freezerator’ was born, with the majority of its space dedicated to freezer storage.
The brand’s buying trends survey of more than 4,000 Americans further supports the need for a “freezerator” through the following findings:
- 67% have increased purchases of frozen food since stay-at-home orders started due to COVID-19
- This shift in consumer behaviors is likely to be the “new normal”, with the majority saying they’ll continue to purchase more frozen post-pandemic
- 52% say they are “going frozen” because it lasts longer, with 25% stating that this decision was made in the hopes that it would help reduce food waste
- Convenience is more important than ever, as 63% say they’ve increased their purchase of frozen foods because it’s easier to prepare
“We all simply need more freezer space. COVID-19 has changed our attitudes towards frozen food forever, and now we need a revolution in the design of America’s freezers,” said Gail Becker, Founder & CEO of CAULIPOWER.