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Crisp acquired SetSight and Lumidata, to expand its ability to work with retail agencies, brokers and consumer goods brands to provide sales and supply chain data to consumer packaged goods (CPGs) selling through major retail chains.
“For CPG brands to effectively use retail data to optimize how they meet consumer demand based on real-time behavioral changes has been challenging to implement at scale,” says Are Traasdahl, founder and CEO of Crisp. “Now it’s possible for thousands of brands working with the world’s largest retailers to leverage the latest data across the enterprise.”
Key takeaways:
- SetSight’s and Lumidata’s agency and supplier customers represent over 2,500 CPG brands. Both companies bring deep retail and market insights and analytics capabilities to the Crisp platform, extending how CPGs and retailers leverage data for optimal supply chain management and business growth.
- Following Crisp’s recent acquisition of Atlas from Advantage Solutions, these latest deals allow Crisp to ingest and share retail data and insights with CPG brands looking to optimize inventory, merchandising and marketing.
