Fleet Advantage’s Safety First Program Helps Grocers Mitigate Risk and Upgrade Into Newer Trucks

By focusing on safety proactively, Fleet Advantage is ultimately advising companies about risk that they may otherwise not likely identify.

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Fleet Advantage announced the Fleet Advantage Safety First Program, helping grocers upgrade into newer trucks with advanced safety features. Under the program, Fleet Advantage purchases 2017 and older model tractors and leases them back for an interim period while the company transitions to new state-of-the-art trucks with the latest safety technology.

The company’s specification experts then work with the company to design new trucks for maximum safety, fuel efficiency, lowest maintenance cost and highest resale values. They include advanced safety features in each spec beyond the standard OEM features and work with the OEMs and vendors to achieve this at minimum cost.  

By focusing on safety proactively, Fleet Advantage is ultimately advising companies about risk that they may otherwise not likely identify, as well as a solution that could save millions of dollars in cost reduction while avoiding damage to their corporate image and brand identity.

Saving lives, reducing settlements

The company began an exhaustive investment and research initiative into the program following the 2016 fatal truck accident involving Tracy Morgan, which resulted in loss of life and a settlement exceeding $100 million. Over the past 10 years, heavy-duty truck fatalities have reached an all-time high, with judgments and settlements reaching $20-200 million.

Grocers with newer trucks benefit from more advanced safety features

More grocers are paying attention to their trucks’ safety obsolescence in addition to their economic obsolescence, meaning safety has become a larger reason to upgrade into newer truck technology. However, according to a survey commissioned by Fleet Advantage, roughly 50% of fleets said their trucks are 2017 models or older (some fleets have as many as 3,000 trucks older than 2017 models). This is critical since many OEMs have adopted advanced safety systems on 2018 and newer models as standard features, such as collision avoidance and lane departure warnings. Trucks that are 2017 models and older likely do not have these safety technologies and cannot be retrofitted with collision mitigation.

On a positive note, the Fleet Advantage survey also showed that 11% of transportation fleets estimate they have saved more than $1 million in crash avoidance by upgrading to newer trucks with advanced safety features. These types of safety technologies have led to safer roads for drivers, passengers and other motorists, and have lowered accident costs. This is especially important since trucking fatalities recently reached the highest level in the past 30 years, with the average cost of each heavy-duty truck crash reaching $17.5 million.

John Flynn, CEO of Fleet Advantage, says the program is critical to get safer trucks on the road quicker since modernization would otherwise take four or five years longer.

“Today’s business climate has placed a premium on all-around safety, especially given the COVID-19 pandemic and containment efforts where keeping drivers and motorists safe is the main priority,” adds Flynn. “We also fully recognize the difficult economic climate today, and we want to assist our customers with a program that provides near-term financial support while helping them move toward safer trucks in the near future.”