Utility Trailer Manufacturing Co. is partnering with American Trucking Association's (ATA) Heroes Truck workforce development program.
“It is with pride that we announce our partnership with ATA in efforts to recruit veterans into trucking.” says Craig Bennett, Sr. VP Sales and Marketing at Utility. “The easy transition into the workforce for the almost 1 million veterans in our country, makes this a program which we are all too happy to promote and back. As the official trailer sponsor and advocate for the recruitment of truckers, we are fully committed to ATA’s Heroes Truck development program, and plan to support the efforts throughout the coming years.”
As the program's exclusive trailer sponsor, Utility donated a 2020 4000D-X Composite TBR dry van trailer with graphics that promote veterans' recruitment in the trucking workforce.
“For Utility to recognize the value of recruiting truck drivers to meet the needs of America’s growing economy and step up as a sponsor of ATA’s workforce development image program shows how dedicated they are as a trailer manufacturer to our industry,” said ATA President and CEO Chris Spear. “This brand new dry van trailer is going to catch a lot of attention as it seamlessly complements the design of our camo tractor. I know some of our member company truck drivers are going to enjoy driving this rig around the country to attract new professionals into our industry.”
The tractor is a Mack Anthem 70 -inch Stand Up Sleeper model. Utility’s trailer graphics features soldiers alongside the message, "Heroes get it done: go above and beyond in trucking and on the other side of the trailer," the message is, "Your talents are in high demand: forge a career in trucking."
“The Heroes Truck has already covered thousands of miles from coast to coast and generated thousands of conversations about careers in trucking” said ATA Executive Vice President of Industry Affairs Elisabeth Barna. “We could not be more excited to have Utility add to that engagement by joining our efforts.”