Albertsons is aiming to make online grocery shopping more accessible for customers with disabilities.
"As a long-time customer, I appreciate the company's commitment to accessibility," said Darrell Hilliker, a Safeway shopper in Arizona. "Through the straightforward implementation of the objective Web Content Accessibility Guidelines, blind people like me will be empowered to reap the benefits of online grocery delivery.”
The grocery chain is aiming to conform to the Web Content Accessibility Guidelines (WCAG) version 2.0 Level AA as its accessibility standard. It has made significant enhancements to its online shopping websites and mobile applications to improve accessibility. Albertsons is teaming up with several visually impaired customers of the company's family of grocery stores in a process known as Structured Negotiation.
“Ensuring a great shopping experience for all customers is one of our highest priorities, which includes ongoing web and mobile app accessibility enhancements to provide access to customers of all abilities,” says Ramiya Iyer, Group Vice President, Information Technology, Albertsons Cos.