Mars Progresses in Deforestation-Free Cocoa Supply Chain

Mars Wrigley Confectionery has launched new commitments to preserve forests.

Beverage Blur Chocolate 691152

Mars Wrigley Confectionery has launched new commitments to preserve forests. This follows the release of its Cocoa for Generations initiative that strives to have a sustainable cocoa supply chain that is fully traceable by 2025. 

“Our Cocoa for Generations plan embodies our sustainability strategy for cocoa, with protecting people and the planet at its core. Today’s announcement shares our success so far - we have already traced a quarter of our global supply chain," says John Ament, Global Cocoa Vice President at Mars Wrigley Confectionery. "In order to achieve our 2025 ambition of a deforestation-free cocoa supply chain for cocoa we source, we will ensure 100% traceability, and will only work with cocoa supply chain partners who can meet our Responsible Cocoa specifications. We are proud to share our actions to preserve and protect forests for the future, because the world we want tomorrow starts with how we do business today.”

Since launching Cocoa for Generations, Mars has GPS-mapped 24 percent of its global cocoa supply chain to farm level. It is now taking additional actions to preserve forests including:

  • An ambition of a deforestation-free  cocoa supply chain by 2025;
  • Mapping via GPS 100% of the cocoa we source to farm level by 2025;
  • Disclosure of cocoa countries of origin, our current Tier 1 suppliers and progress on traceability to Tier 2 farmer groups and Tier 3 farmers as part of our promise of transparency
  • Exclusively sourcing from suppliers who meet our Responsible Cocoa specification of traceability for direct sourcing by 2019 and indirect sourcing by 2022 in Cote d’Ivoire and Ghana;
  • Detailed action plans for Côte d’Ivoire and Ghana as part of our contribution to the Cocoa and Forests Initiative.
  • In 2019, completing risk assessments for Indonesia, Brazil and Cameroon to be published in 2020;
  • Completion of risk assessments for Ecuador and the other countries we source from by 2020.
  • Use of third-parties to monitor and verify our progress.

Currently Mars can trace 95 percent of the cocoa it sources. Nearly 40 percent of its cocoa supply chain can be traced to Tier 2 and 24 percent can be traced to a Tier 3 farm level.