Smithfield, VA: Smithfield Foods, Inc. launched its new interactive Corporate Social Responsibility (CSR) website that speaks to consumers who wish to know more about the food they eat, allowing for a deeper, timelier dialogue with the company as well as up-to-date information about the company's CSR activities.
The new website, smithfieldcommitments.com, serves as a one-stop-shop for answering consumer questions and tracking data on specific sustainability programs, including the company's scorecard on environmental performance, animal care, food safety and quality, community involvement and employee health and safety.
"Today's consumers are hungry to know where their food comes from and how the companies who make it operate. We are excited to launch this site as an important step in elevating our commitment to accountability and transparency," says C. Larry Pope, president and CEO of Smithfield Foods.
As a sustainability leader in the food industry, the company has surpassed many of its fiscal-2016 CSR goals by Q2 2011. "Over the past decade, sustainability has taken hold at every level of our company, from our corporate offices to the farms. This new site will provide an opportunity to listen and respond more quickly, while offering more in-depth information on the actions behind our words," Pope added.
"To us, this isn't just a website. It is a statement about how far we've come and where that commitment will take us in the future," says Dennis H. Treacy, Smithfield's executive vice president and chief sustainability officer.
"The Web has become increasingly social in nature, with social media channels becoming a primary source for information. We hope this website will serve as an innovative medium through which we can more effectively engage in conversation with our customers and respond to their questions and concerns," says Treacy.
Treacy will host a live Twitter dialogue to answer questions and share further information about the new site on November 2 at 2:00 EDT. To participate follow @SmithfieldCSR on Twitter and tweet questions using #SFDCSR. Those unable to make this event are encouraged to submit their questions using the website's Q&A function.