Crisp Acquires Atlas Technology Group to Empower CPG Brands with Better Data

Crisp acquired Atlas Technology Group from Advantage Solutions Inc.

Nvs My World Adobe Stock 663442417
NVS my world AdobeStock_663442417

Crisp acquired Atlas Technology Group from Advantage Solutions Inc.

“With the acquisition of Atlas and its incredibly talented team and deep relationships with leading brands and retailers, Crisp has solidified our market leadership,” says Are Traasdahl, founder and CEO of Crisp. “Our agreement with Advantage allows us to expand the use and value of our Collaborative Commerce platform to thousands of CPG brands quickly and effectively.”

“This deal and new relationship will reshape how consumer brands navigate complex supply chain issues and deliver solutions that improve shopper experiences,” says Advantage Solutions CEO Dave Peacock. “Clients will benefit from enhanced shopper insights, increased automation and a more robust bridge between supply chain data and in-store execution.”

Key takeaways:

  • Crisp will migrate Atlas’ existing customers to its cloud-based data-sharing platform and collaborate with Advantage to offer sophisticated supply chain analytics and an expanded retail footprint. 
  • Crisp’s relationship with Advantage Solutions will provide consumer packaged goods (CPG) brands with access to enhanced retail sales data to understand potential supply chain issues and product availability.
  • The combination of Atlas’ comprehensive CPG data services and Crisp’s modern trading partners, and integrate with technology platforms, including Snowflake, Databricks, Google Cloud, and Generative AI. Consumer brands also will be able to access leading retailer data sets, a key capability.

“This deal is the latest step in Advantage Solutions’ transformation journey and will enable the company to further build out its comprehensive data platform," Peacock adds. “Advantage is committed to investing in an enhanced data structure designed to generate demand for consumer brands and retailers and convert shoppers into buyers.”