Target Buys Online Delivery Service Shipt

The move enables most of Target's customers to have groceries dropped right at their front door shortly after they place an order online.

USA Today
Target Store Front

In what is the latest volley in the retail delivery wars, Target said Wednesday that it will buy online delivery company Shipt, a move that will enable most of its customers to have groceries dropped right at their front door shortly after they place an order. 

The $550 million cash deal links Target's network of stores with Shipt's more than 20,000 personal shoppers who pick up products for shoppers and then deliver them within a couple of hours.  

The service is another way for Target to get a leg up in the race for shoppers who have grown used to the convenience and speed offered by Amazon and other e-commerce sellers.

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