The Cold Hard Truth and Dollars Behind Reefer Operating Modes

Travis Ross, senior technical account manager for EROAD, will provide actionable strategies and practical frameworks around making smarter reefer decisions.

Oct 7th, 2025
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In today’s food distribution landscape, every drop of fuel, every hour of runtime, and every ounce of CO₂ matters. Yet many fleets still default to “continuous mode” on reefer units, even when it’s unnecessary. 

Travis Ross, senior technical account manager for EROAD, will provide actionable strategies and practical frameworks around making smarter reefer decisions. 

Key learnings: 
  • Why continuous mode is often overused—and when it’s needed 
  • What auto start/stop mode really means and how to use it safely 
  • The hard numbers: fuel savings, emissions reduction, and maintenance benefits 
  • How leading fleets are successfully updating SOPs and gaining driver buy-in 
  • A simple framework to evaluate and optimize your own reefer utilization 
Register for Webinar