Dunkin' Donuts plans to offer delivery and curbside and in-store pickup, according to delish.com, a food news service.
This announcement came during a recent media summit at Dunkin' Donuts headquarters in Canton, Mass., where the company says delivery will be part of its forthcoming mobile app update.
The new version of the DD Perks app is slated to launch next year, and will be available exclusively to current DD Perks members in one single, yet-to-be-named market to test at first. From there, it will expand to all DD Perks members across the country. The delivery service will be carried out by a third party.
Editors Insight: E-commerce is creating a new era for last mile delivery. Delivering daily breakfast and giving customers the option to pick up orders curbside will make ordering breakfast easier than ever.
Fast food chains exist to provide convenience, and they recognize that with online ordering and delivery, they can take convenience to a new level. The challenge they face is delivering that convenience economically.
The fast food chains will invest in last mile delivery to make this new era of convenience a reality. They are looking to the food logistics industry to enable them to do this.
E-commerce is forcing the food and beverage industry to embrace an omni-channel business model.
The current issue of Food Logistics provides an overview of e-commerce progress in the food and beverage industry. 9-22-15 By Elliot Maras