VIP introduced VIP Intelligence, a new suite of AI features built specifically for the businesses that make, move, and sell beverages.
"For more than 50 years, VIP has helped define how technology powers the beverage industry," says Andrew Criezis, CEO of VIP. "VIP Intelligence represents the next era of beverage technology, and it's only possible because of the people behind it. We've invested in our talent, our data, and the industry expertise needed to build AI that understands beverage. Together with our customers, we're helping lead the industry into an agentic AI future."
Key takeaways:
· VIP Intelligence understands the three-tier system, beverage-specific workflows, and regulatory realities.
· VIP Intelligence is not a standalone application. Instead, intelligent capabilities are embedded throughout the VIP ecosystem, bringing automation, predictive insights, and natural language experiences directly into the products and workflows customers already use.
• AI-Powered Revenue Management in PriceStream automates beverage pricing by ingesting supplier price changes, creating pricing drafts, and optimizing decisions across thousands of variables.
• AI Predictive Order in Connect and the VIP Sales App recommends what each account is likely to order before every sales call, delivering item-level recommendations in the Connect eCommerce solution and freeing up sales reps to grow their accounts.
• AI Reporting in iDIG transforms complex reporting into a conversational analytics experience, allowing users to ask business questions in plain language, generate reports instantly, and uncover trends and opportunities using their own business data. Available for all customers in beta now.
• Demand Planning for Suppliers in OrderStream forecasts distributor demand before orders arrive, helping suppliers better plan production, inventory, and supply chain operations, even for new products with limited sales history.
