Walmart has made plans to enter the beef industry, developing an end-to-end supply chain for Angus beef.
The retailer has been working to improve the quality of its food offering with its fresh division and meat department. To ensure supply of quality Angus beef and to meet customer demand for a more transparent supply chain, Walmart is working with best-in-class partners.
“As clean labels, traceability and transparency become more and more important to customers, we’ve made plans to enter into the beef industry creating an unmatched system that allows us to deliver consistent quality and value,” says Scott Neal, senior vice president, Meat, Walmart U.S. “By enlisting a number of best-in-class companies to take part in the supply chain, we’ll be able to provide customers with unprecedented quality, provide transparency throughout the supply chain and leverage the learnings we gain across our business.”
The beef will sold in 500 Walmart stores throughout the Southeastern United States. Its supply chain effort will create a steady demand for ranchers and feed yards offering stability in the marketplace, while creating hundreds of jobs.
“No bigger paradigm change has taken place in the beef industry than what is happening with Walmart bringing truly high-quality, all-natural, no-hormones-added Black Angus beef to its customers. This bold vision gives Walmart a special place at the table by contributing to the most enjoyable and memorable moments in the lives of its customers,” says Bob McClaren of Prime Pursuits. “It’s been four generations since we began, yet the traditional values of the McClaren family and 44 Farms are as relevant today as they were more than a century ago.”
Walmart is aiming to gain consumer trust by having a visible supply chain, ensuring that they consistently have a great piece of meat.