Chipotle Uses Comedy in Attempt to Reclaim Customers

Chipotle Mexican Grill has decided it’s time to send in the clowns, or at least the comedians.

Food Safety News
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As it approaches the second anniversaries of the multiple outbreaks that turned into a food safety crisis, Chipotle Mexican Grill has decided it’s time to send in the clowns, or at least the comedians.

Earlier this week, the fast food chain announced the launch of its “As Real as It Gets” advertising campaign, created to support the company’s commitment to using only real ingredients. The launch of the campaign follows the recent announcement that Chipotle is the only national restaurant brand without added colors, flavors or preservatives—artificial or natural—in any of the ingredients it uses to prepare its food.

The new advertising campaign includes a series of videos with funny people Sam Richardson, Jillian Bell and John Mulaney “getting real” as they lounge inside a surprisingly spacious burrito voiced by Jeffrey Tambor. The comedians get real by revealing their fears, desires and secrets inside the burrito.

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