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The U.S. organic industry is at the intersection of opportunities for growth and obstacles to overcome. U.S. organic food sales grew 40 percent since 2013, reaching $45.2 billion over 2017, according to the Organic Trade Association. In contrast, overall U.S. food sales grew by less than half that rate—16 percent over that same time period, according to U.S. Department of Agriculture (USDA) estimates.