The Transportation Marketing & Sales Association (TMSA) announced an evolution of its learning model designed to better serve sales and marketing professionals across transportation and logistics.
Built directly from member feedback, the updated approach delivers more relevant, role-based education and a more connected member experience.
“This shift started by listening,” says Jennifer Karpus-Romain, executive director of TMSA. “For us, evolution isn’t a risk, it’s a responsibility. Our goal is to make every interaction, whether year-round or at ELEVATE, feel intentional, relevant, and worth our members’ time.”
Key takeaways:
· As sales and marketing responsibilities have become more complex and interconnected, members asked for education that is easier to navigate, more aligned with their day-to-day work, and more valuable to their career growth.
· The new model introduces a role-based framework that allows members to engage more intentionally across TMSA’s year-round programming, as well as its marquee event ELEVATE, which takes place June 7-9 in Denver Colo. Members will select a primary focus aligned with their current role, with the option to expand into additional areas to support leadership development or cross-functional growth.
