7 Truths About Excess Inventory in CPG

Here's why CPG brands must look at excess inventory as an opportunity, rather than a necessary byproduct.

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At the risk of stating the obvious, consumer packaged goods is a complicated industry. Now more than ever, managing supply chains, predicting consumer demand and delivering the right amount of product on time are challenges all CPG brands struggle with. One key side effect of that struggle is excess inventory.

Historically seen as simply a necessary and accepted cost of doing business, excess inventory has been an afterthought. But the perfect storm of the pandemic, economic inequality and increased social awareness of waste, climate change, and corporate social responsibility is sparking change. Today, CPG brands must look at excess inventory as an opportunity, rather than a necessary byproduct.   

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