SiteZeus announced its partnership with Planned Grocery, a fully integrated dataset focused on tracking the development cycle of grocery stores nationwide.
SiteZeus, an AI-powered predictive modeling platform, enables grocery brands to make enhanced market planning decisions quickly. Its recent addition of Planned Grocery data offers multi-unit brands immediate insight into competitors’:
§ expansion plans
§ store characteristics
§ planned opening dates
§ store sizes
§ locations
§ development statuses (e.g., proposed, planned, under construction, recently built, dead deal).
The integration of such data into SiteZeus’ global predictive model empowers grocery brands to maximize ROI. This is accomplished by analyzing the impact of expansion on current portfolio performance, understanding how competitor growth can jeopardize profits and developing an optimization strategy for existing locations—within hours.
According to SiteZeus CEO Hannibal Baldwin, “considering the lean profit margins in the grocery vertical, a sophisticated, robust and cost-effective analytics platform is key to decision-making. Within our partnership, all of this can be achieved at greater speed than ever possibly imagined.”
Grocery brands will no longer wait weeks or months for the results of expensive research initiatives. In fact, Planned Grocery CEO David Beitz says that, “with the grocery sector thriving and undergoing rapid change, we are excited to partner with SiteZeus to offer clients the added contextual data they need to make enhanced market planning decisions with a click of a button.”
