Kezzler strengthens its global footprint and expanded its product offering with the acquisition of Scanbuy’s Smart Packaging and QR Code consumer engagement business. Scanbuy's customers will now have access to Kezzler's world-class traceability platform, enabling them to meet the growing demand for increased product transparency, traceability and disclosure. Organisations will benefit from end-to-end enterprise class solutions, that address value chain traceability, U.S. FSMA 204 adherence, the EU Digital Product Passport, EUDR and ePIL compliance, as well as enhanced consumer engagement.
“This acquisition aligns the expertise of two pioneering companies, positioning us to redefine what’s possible in product transparency and traceability,” says Christine C. Akselsen, CEO of Kezzler. “Uniting Kezzler and the Scanbuy smart packaging footprint is extremely powerful, unlocking the opportunity to combine smart packaging and SmartLabels, already in use across 100,000 product lines in the US alone, with our capabilities to collect, structure, and share product traceability data at massive scale.”
Key Takeaways:
- Enhanced Solutions: The acquisition brings together Kezzler’s digital ID and traceability platform with Scanbuy’s advanced smart packaging technology and consumer engagement solutions.
- Expanded Resources: Kezzler and Scanbuy customers will benefit from increased R&D investment, a robust customer support network and innovative technologies tailored to meet growing industry requirements and compliance, regardless of territory.
- Stronger Global Footprint: The collective expertise of both companies creates a stronger, single solution partner for customers with global reach, localised support and broader market access.
