Amazon announced plans to close all of its Amazon Fresh and Amazon Go brick-and-mortar grocery markets to prioritize investment in other growth areas, such as its physical Whole Foods Markets and its perishable delivery services.
“Increasingly, U.S. shoppers are turning to online delivery for everyday essentials and fresh food to fit their busy lifestyles. Today, millions of customers in over 5,000 cities and towns across the U.S. can shop online with Amazon for affordable household essentials and groceries, including selection from Whole Foods Market, Amazon Fresh online, and local retail partnerships like Weis Markets, Winn-Dixie, and Metropolitan Market. Our online grocery delivery service has experienced remarkable growth, and in 2025, we delivered more groceries at faster speeds than ever before, helping get affordable, high-quality groceries into the hands of more customers,” according to Amazon.
Key takeaways:
· Amazon will expand its Same-Day delivery service for perishables into more cities and towns in 2026.
· Amazon introduced Amazon Now, an ultra-fast delivery option that brings thousands of essential items, including fresh food, to customers' homes in about 30 minutes or less.
· Amazon is also increasing investment in its physical Whole Foods Market stores, with investment planned to open more than 100 new Whole Foods Market stores over the next few years. This includes a new format, Whole Foods Market Daily Shop, which is a smaller store format with a curated selection of grab-and-go meals, coffee, and everyday essentials.
· Amazon also plans to test new physical store experiences like Amazon Grocery and its ”store within a store“ experience, where customers can also shop for groceries and household essentials from Amazon.
