Rock Stars of the Supply Chain: Raymond Corp.'s Matt Curtis Details Importance of Warehouse Automation

Matt Curtis, product manager for Class II and iWAREHOUSE ObjectSense Detection & Notification System for The Raymond Corporation, was named a recipient of this year's Rock Stars of the Supply Chain award, in the Leaders in Excellence category.

Matt Curtis Raymond Corp Product Manager

Matt Curtis, product manager for Class II and iWAREHOUSE ObjectSense Detection & Notification System for The Raymond Corporation, was named a recipient of this year's Rock Stars of the Supply Chain award, in the Leaders in Excellence category.

Matt Curtis serves as The Raymond Corp.'s product manager for Class II forklifts and the iWAREHOUSE ObjectSense Detection & Notification System (iW.ObjectSense), where he manages the Class II product lines, including Raymond’s Reach-Fork trucks, overseeing their profitability, market share and customer satisfaction, and ensuring the products offer features that align with industry needs. For the iW.ObjectSense initiative, Curtis focuses on rigorous testing and field trials, including coordinating with engineering and manufacturing teams to finalize designs, establishing value-based pricing and ensuring the solution solves customer’s problems. 

Over the past year, Curtis has been instrumental in driving significant projects at The Raymond Corporation. One of his key achievements was overseeing the completion and successful market introduction of the Model 5600 High-Capacity Orderpicker. In parallel, he's been heavily involved in the development and go-to-market strategy for the iW.ObjectSense technology, an operator assist system designed to enhance forklift operations and operator efficiency. Curtis' leadership efforts focused on showcasing iW.ObjectSense to key national accounts, leading to significant customer interest and pre-launch excitement. 

His primary focus for the coming year is to successfully bring the iW.ObjectSense to market, aiming to scale adoption among Raymond’s customer base, particularly targeting accounts that rely heavily on seasonal labor and training reinforcement needs. Beyond this, he plans to concentrate on refining existing product lines based on customer feedback, ensuring continuous innovation and alignment with market needs, leveraging customer insights and enhancing the value proposition of Raymond’s solutions.

CLICK HERE to view the full list of winners. 

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