It is becoming clear that when consumers want fast food, they want it delivered to their home. And in order to stay relevant in the competitive space, companies need will to vamp their technology and delivery initiatives.
Restaurant delivery is expected to become a $50 billion market in the U.S. over the next three years as companies look to make food delivery a more common luxury for consumers. Restaurants are starting to take notice too as they are lagging behind rivals.
In a Wells Fargo survey that gauged consumers' appetite for food delivery, it found that respondents had ordered restaurant delivery at least one time over the past month. Restaurants will need to address delivery or risk losing relevance and sales over time.
The survey also found that over half (51 percent) of respondents have five or less restaurant-specific apps on their phones and when they ordered delivery, 46 percent said it was through an app. Meanwhile, 32 percent said they called into a restaurant for delivery while 19 percent used a computer.
It was noted in the survey that pizza delivery was the most reliable and common option, though, Mexican and chicken categories are beginning to steal market share as orders took 12 and 8 percent respectively.
Meanwhile, 32 percent of respondents said that promotions and coupons are the biggest driver for app choice. McDonald's currently holds specific mobile-app deals for its customers.