Farmstead's New Delivery Service Lowers Prices of Grocery Staples Below Traditional Supermarkets

Refill & Save allows customers with recurring orders to receive pricing on staples that’s lower than any local supermarket.

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Farmstead, an online grocer that delivers fresh groceries for free, will offer a new service that brings prices for certain popular staples down even lower than local supermarkets.

Farmstead’s new Refill & Save provides customers with recurring orders significant discounts on certain staples, including milk, eggs, fresh fruit, fresh vegetables and bread that bring the prices of those items down to below-average cost for the Bay Area. Farmstead automatically queues up customers’ recurring weekly orders, and customers can then add or delete any items for the week, or even cancel a weekly order entirely, up to an hour before their delivery window.

“Most households buy many of the same things every time they grocery shop,” says Pradeep Elankumaran, founder and CEO of Farmstead. “In Farmstead’s case that helps us predict demand, reducing our costs and improving efficiency. In light of that, we were able to reduce our prices on certain staples while still making the business profitable. It’s another way Farmstead is delivering on its mission to make fresh, locally sourced food available to all.”

Typically, grocers (and nearly all grocery delivery services) charge a premium for fresh, locally sourced food, making it out of reach for the average family. Farmstead is turning that model on its head, using artificial intelligence powered predictive models to significantly improve efficiency and reduce costs, so it can pass the savings along to its customers while helping local growers increase sales. Its self-learning predictive models enable Farmstead to accurately predict demand so it doesn’t overstock, reducing food waste, while also optimizing delivery routes to save time and conserve fuel.