British consumers could soon find it easier to order high-end treats from home as Marks and Spencer prepares a trial online grocery service.
But as existing players already know, the delivery market is no pushover.
In the case of M&S, the move comes as part of a wider push into the food sector that involves opening 200 new food-only stores. M&S currently has 959 UK stores, of which 615 are food only.
The retailer tells BBC News it is being cautious about its plans, saying that it wants to undertake "a soft trial in the autumn".
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