While some home cooks are feverishly chopping fresh vegetables, an increasing number of people are giving their knives a break and preparing a meal with frozen foods.
Volume growth for the frozen category has turned positive for the first time in five years, according to the latest RBC Capital Markets report, up 1 percent for the 12 weeks ending March 10. The biggest portion of the frozen category is meals and appetizers, making up 35 percent of the group and with sales growth of 3 percent, the highest in five years.
“While growth pockets have existed in frozen for years, its overall growth relative to other packaged food is accelerating as consumers begin to see freezing as a way to preserve food with fewer negatives,” wrote analysts led by David Palmer.
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