Swire Cold Chain Logistics Co. Ltd., a wholly-owned subsidiary of Swire Pacific Cold Storage Ltd., opened its new cold storage facility at Fengxian in Shanghai, China, according to Global Cold Chain Alliance. John Slosar, chairman of Swire Pacific Limited and J B Rae-Smith, Swire Pacific’s executive director for the trading and industrial division, officiated at the opening ceremony, with Jiang Hongxia, deputy director of development zone of Fengxian District, and Xu Jianlong, director of Economic Commission of Fengxian District as guests of honor.
The new facility is Swire Pacific Cold Storage’s first wholly owned cold storage facility in Mainland China, marking the company’s expansion into the country’s fast growing cold chain logistics industry. Driven by the increasing affluence of the middle classes, who have a growing appetite for quality frozen packaged foodstuffs, China is seeing a burgeoning demand for cold chain services. The growing awareness of food safety issues has also highlighted the importance of modernizing the country’s food supply chain.
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