Consumer Demands for Fresh Foods are Transforming Cold Storage

The bottom line is that more consumers want their food in “near real time”—and they’re willing to pay for it.

Americold Indianapolis Automation

A recent report from research firm Packaged Facts states that Generation Z, the group born between 1995 and 2010, is characterized by households that are “25 percent to 29 percent more likely to consume microwaveable dinners and 26 percent more apt to eat frozen breakfast entrées or sandwiches—23 percent more likely to eat frozen dinners and 10 percent more [likely] to eat dry packaged dinners, dinner mixes and kits.” The same group was also more likely to be vegetarian, and definitely more likely to demand organic and healthy foods. 

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