Beyond Meat Unveils Beyond Beef

Beyond Meat is making leaps and bounds throughout the plant-based food industry, quickly becoming a household name. 

The company has debuted its latest innovation: Beyond Beef. Driven by consumer demand, Beyond Beef is designed to have the meaty taste, texture and versatility consumers love about ground beef, but with the added health and sustainability benefits of plant-based meat. 

The product has 25 percent less saturated fat than beef, with less than 6g per serving and is made with a bled of pea, mung bean and rice proteins that provide a meaty texture that mirror the satisfying chew and juiciness of ground beef. 

“We’ve long had our eye on creating a product that enables consumers to enjoy all the benefits and versatility of ground beef while tapping into the human health, environmental, and animal welfare benefits of plant-based foods,” says Ethan Brown, founder and chief executive officer of Beyond Meat. “As is our commitment, we’ve built this latest addition to our family of plant-based meats while being thoughtful about ingredient choices that support everyday use by the whole family, including strict avoidance of GMOs, soy, or gluten.”